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0The joy of freelancing is inevitable. The freedom to work when you want, where you want, on projects that excite you. However, for many, the dream of full-time self-employment seems out of reach due to existing commitments. But what if you could have the best of both worlds? Freelancing doesn’t have to be an all-or-nothing proposition. Finding online freelancing work gets you a flexible way to explore your passions, build a portfolio, and earn a side income without sacrificing your primary responsibilities. It’s a bridge between your current life and the freelance dream, allowing you to dip your toes in the water and gradually build a sustainable side hustle. Read this basic blog guide on part-time freelancing to get you ready for the rest.
1.Research (Not Just Your Niche)
But your ideal client. In other words, don’t try to pitch to everyone! It is highly likely that most of the candidates don’t research before jumping into one client. Your niche should align with their interest. On the other hand, you have to think out loud about the subject on which you want to create content or love to work hard. Researching doesn’t always mean to include every complex part of a subject and start scratching your head by it. It simply means to study whether you are compatible with the category or service you want yourself to be acquainted with. Research your dream clients, understand their pain points, and identify what makes them tick. This will help you tailor your pitch letter to their specific needs.
2.Register in Every Platform
You’re a freelancer looking to take your business to the next level. You’ve got the skills, the talent, and the drive, but you’re missing one element–visibility. To get noticed by potential clients and stand out in a crowded market, you need to be everywhere. That means registering on every platform that matters. You want to have a stall on every corner, so no matter where people are looking, they can find you. That means creating profiles on professional networking sites like LinkedIn, as well as the top freelancing platforms in the world. It also means showcasing your work on specialized platforms like Behance or GitHub, and connecting with clients and collaborators on social media. By putting yourself out there and making it easy for people to find you, you’ll always be there at the opportunities that start coming your way.
3.Play with Your Keywords
Gigs creation is that step in shaping your freelance career. However, many newcomers often overlook it, sacrificing their success for the sake of time. But here’s the thing: gigs creation is more than just writing a bio and setting up packages. It’s an art that requires strategy. A keyword strategy, actually. When penning down your bio, highlighting relevant keywords will bring more clients instantly. By doing so, you’ll increase your visibility and become a magnet for the first three clients. Who knows? Your profile might even go viral within weeks! As a freelancer, you’re indeed an HR, connecting your job description with client needs. Since clients are busy and don’t have time to sift through your entire portfolio, your keywords will help them scan your profile quickly and easily. Good luck crafting a keyword-rich bio, and watch your freelance career soar.
Drop Cold Pitches Until You’re Booked
Cold messages, we know, are so 2024. But what if we say you can do more, especially if you are in the process of just starting off with freelancing as a part time job. Make it a routine for yourself as in brushing your teeth every morning before you start your day. Drop a cold email via Linkedin or Gmail to the client you want to work with. What are the tips to make it work in your favour?
1.Personalize your email
Address the client by name, and reference their specific needs or projects.
2.Keep it concise
Get straight to the point, and avoid lengthy paragraphs.
3.Show your expertise
Highlight your relevant skills, experience, and achievements.
4.Follow up
If you don’t receive a response, send a polite follow-up email to keep the conversation going.
Personal Branding is So Important
Personal branding is all about you. Shaping your values, expertise, and thoughts or ideas is valued when you promote it on the right platform. Doesn’t matter if it’s perfect or not. What matters most is how your target audience responds to your content. If they find it relatable and relevant to their business niche, they’ll engage with your post and potentially become loyal followers or clients.
Understand Their Needs
Put yourself in your ideal client’s shoes. What are their challenges? What keeps them up at night? Research their industry, read their blogs, and engage with them on social media. This will give you insights into their needs and how you can help.
Stay Professional and Persistent
Your pitch letter is often the first impression you make on potential or even non-potential clients. So, stay professional, polite, and persistent. Don’t beg for work, but instead, focus on what is your value and expertise that you can bring on the table.
If Nothing Works, Wizer Pro is Here
As a freelancer, you know that income can be unpredictable. To safeguard against lean months, it’s essential to save a portion of your earnings in an emergency fund. Aim to set aside enough to cover 9-12 months of living expenses if you’re freelancing full-time, or 3-6 months if you’re part-time. Having this financial safety net will provide peace of mind and protect you from unexpected expenses or slow periods.
If you’re struggling to find consistent freelance work, Wizer Pro is here to help. Our app-based platform connects you with high-quality clients, allowing you to work on your own terms. We prioritize your skills and freelance licenses, providing a fair chance to succeed and build a stable freelance career.
With Wizer Pro, you can
- Work from home on your terms
- Collaborate with high-quality clients
- Earn without paying hefty commissions
Sounds like a wiser way to freelance? Join the Wizer Pro app today and kick-start your freelancing journey!
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